Why do some sales teams thrive while others plateau?
Sales is a mental game. The best reps do more than push products. They compete, they strategize, and they aim to win. The rush of closing a deal, the satisfaction of hitting a target, the thrill of competition—that’s what keeps them in the game. But when performance metrics disappear into spreadsheets and sales goals feel abstract, motivation stalls. That’s where sales gamification software comes in.
The right tools go beyond tracking numbers. They transform sales into a competitive, goal-driven process that keeps reps engaged. They show progress in real-time, celebrate milestones, and make success impossible to ignore.
How do you choose the right sales tech to help your teams?
Choosing the right sales gamification software isn’t just about finding flashy leaderboards or generic competition tools. To help you make an informed decision, we’ve done the research for you: analyzing real user reviews, comparing features, and identifying the pros and cons of each platform.
We read through Capterra reviews and user feedback to understand how these tools perform in real-world sales environments so you don’t have to. The result? A carefully curated list of the best sales gamification software that actually delivers on its promises.
How we evaluated these tools
To determine the best sales gamification software for 2025, we assessed each platform based on the following criteria:
- Gamification effectiveness – Does it actively boost engagement and performance?
- Ease of use – Is it intuitive for both managers and sales reps?
- CRM & software integrations – Does it sync seamlessly with existing workflows?
- Customization & reporting – Can teams tailor leaderboards, contests, and analytics?
- Real-world user feedback – What do actual sales professionals say about its impact?
By analyzing these factors, we’ve put together a ranking that reflects both functionality and user experience.
1. SalesScreen – real time leaderboards and performance driven contests
SalesScreen combines gamification with live performance tracking to keep sales teams focused on hitting their goals. Its real-time leaderboards create instant visibility into rankings, while custom contests and automated recognition keep motivation levels high. Sales managers can design tailored competitions that align with key KPIs, ensuring that engagement drives actual results.
Key features
✔ Customizable dashboards – Track KPIs with flexible, real-time data views
✔ Automated contests and challenges – Create team-based or individual competitions with real-time tracking
✔ Real-time leaderboards – Display performance rankings across teams or individuals instantly
✔ TV display integration – Broadcast achievements and competitions on office screens to enhance engagement
✔ Seamless CRM integration – Syncs with Salesforce, HubSpot, and other CRMs to ensure accurate data
What users love
✔ Easy to manage for both leaders and reps
✔ Encourages remote teams to stay engaged
✔ Coin-based reward system adds an extra incentive layer
✔ Strong customer support and quick issue resolution
Heads up
⚠️ Some users report occasional bugs affecting leaderboard accuracy
⚠️ CRM integration setup can be complex
⚠️ Viewing individual sales bookings with customer details could be improved
Case Study: Acrisure drove 45% year-over-year revenue growth with SalesScreen
Acrisure, a fast-growing fintech company specializing in insurance, needed a solution to drive accountability and motivation among thousands of salespeople. With limited layers of management, keeping reps engaged and focused on results was a challenge. Enter SalesScreen, which became the backbone of their Accelerator sales enablement program.
The challenge
- Maintaining high sales productivity after onboarding programs
- Driving long-term behavioral changes in sales teams
- Keeping thousands of reps engaged without heavy management oversight
The solution
Acrisure integrated SalesScreen’s gamification platform into Accelerator, boosting sales productivity through competitions, leaderboards, and real-time recognition. The platform kept sellers engaged with financial incentives, real-time tracking, and goal-setting tools that helped them stay accountable for their own success.
The results
- 45% year-over-year growth in new revenue
- 100% participant satisfaction in the Accelerator program
- Plans to expand to 400+ more participants in 2024
📖 Find the full case study: Acrisure + SalesScreen
2. OneUp Sales – data driven gamification for better performance
OneUp Sales blends gamification with deep performance analytics, turning CRM data into real-time insights that drive competition. It tracks call volume, closed deals, and pipeline movement, allowing sales managers to create leaderboards and team-wide competitions that align with key sales objectives.
Key features
✔ KPI-driven leaderboards – Tracks individual and team progress against sales goals
✔ Automated performance insights – Provides analytics on sales trends and behaviors
✔ Customizable reporting tools – Managers can create tailored reports to monitor team engagement
✔ Seamless CRM integrations – Works with HubSpot, Salesforce, and Pipedrive to sync performance data
✔ Gamified reward system – Motivates teams with points-based incentives and recognition
Heads up
⚠️ Requires some setup to configure analytics and automation correctly
Case Study: Investigo transformed consultant performance with OneUp Sales
Investigo, a global recruitment consultancy with over 300 consultants across the UK, US, and Australia, struggled with inefficient data management. Their systems required significant manual effort, limiting performance visibility and slowing down reporting.
The challenge
- Data management was time-consuming and difficult to track.
- Consultants lacked self-service performance tracking tools.
- Group competition and performance reporting were limited.
The solution
By implementing OneUp Sales, Investigo streamlined its data management processes, giving consultants self-service access to performance tracking tools. Gamification features introduced healthy competition, while real-time data insights helped managers make informed decisions and provide targeted coaching.
The results
- Increased consultant engagement and motivation
- Streamlined reporting and improved data visibility
- Enhanced consultant performance and development
📖 Find the full case study: Investigo + OneUp Sales
3. Plecto – custom dashboards that make performance visible
Plecto turns sales data into real-time visual dashboards, keeping performance front and center. Sales teams can track individual and team progress, display leaderboards on office TVs, and set up automated recognition for closed deals and milestones.
Key features
✔ Real-time data visualization – Converts sales performance metrics into live, interactive charts
✔ Office TV dashboard integration – Broadcasts leaderboards and sales goals for team-wide visibility
✔ Customizable sales contests – Allows managers to create structured sales competitions
✔ Automated performance tracking – Eliminates manual data entry by pulling from integrated sources
✔ Works with multiple data sources – Integrates with Microsoft Dynamics, Google Sheets, and CRMs
What users love
✔ Intuitive visual displays keep teams engaged
✔ Gamification works well for reinforcing KPIs
✔ Strong motivation factor for improving team culture
Heads up
⚠️ Setup is not beginner-friendly and can be time-consuming
⚠️ Some users experience minor delays in leaderboard updates
⚠️ Salesforce integration is reportedly difficult to implement
Case Study: The Insurance Surgery increased call efficiency by 50% with Plecto
The Insurance Surgery, a UK-based life insurance broker, needed to modernize its operations after COVID-19 forced a shift away from paper-based processes. The company sought a way to track sales performance in real time and drive productivity across its sales and lead generation teams.
The challenge
- Transitioning from paper-based systems to digital sales tracking
- Lacked visibility into sales team performance and call activity
- Needed a tool to boost efficiency and motivate advisors
The solution
By integrating Plecto’s real-time dashboards and gamification features, The Insurance Surgery streamlined sales performance tracking and motivated its team through visual leaderboards and competitive challenges. The Aircall-Plecto integration provided live call data, helping sales managers monitor activity instantly.
The results
- 50% increase in calls made by the lead generation team
- Sales advisors make the equivalent of 8 extra hours of calls per month
- Gamification actively boosted motivation and sales performance
📖 Find the full case study: Plecto + The Insurance Surgery
4. Spinify – gamified recognition that keeps teams engaged
Spinify turns sales tracking into a game, rewarding progress and making leaderboards a source of motivation instead of pressure. Its recognition features help boost morale while reinforcing sales goals, making it a strong tool for team-based motivation.
Key features
✔ Custom goal tracking – Set and monitor personalized KPIs
✔ Automated sales celebrations – Recognizes key achievements with customized visuals and sounds
✔ Peer-to-peer recognition tools – Encourages team engagement through shared success moments
✔ Leaderboard customization – Allows for multiple ranking types, including effort-based metrics
✔ CRM integrations – Syncs with major CRMs for real-time updates
What users love
✔ Encourages healthy competition with dynamic leaderboards
✔ Sales performance is visible in office TV displays, boosting engagement
✔ Celebrations help teams feel recognized for their achievements
Heads up
⚠️ Can be slow at times, making navigation tricky
⚠️ Customizing leaderboards can be overwhelming for new users
⚠️ Some users report difficulty in managing different competition types
Case Study: RE/MAX Accent built a recognition culture with Spinify
Teresa Cowart, co-owner and team leader at RE/MAX Accent in Savannah, GA, wanted to foster a culture that was both competitive and deeply connected. With a goal of 550 homes sold, she needed a way to keep her team engaged while reinforcing their shared purpose.
The challenge
- Creating a competitive, yet family-oriented culture
- Keeping team motivation high while reinforcing long-term goals
- Finding a way to celebrate successes beyond just hitting numbers
The solution
By integrating Spinify leaderboards on large office TVs, RE/MAX Accent created a healthy, competitive environment that kept agents engaged. Beyond tracking sales milestones, Spinify also allowed Teresa to share motivational messages, reinforcing the deeper purpose behind their success.
The results
- Successfully reached 550 homes sold milestone.
- Reinforced a team-driven, recognition-focused culture
- Spinify became an integral part of daily motivation and communication.
📖 Find the full case study: RE/MAX Accent + Spinify
5. Ambition – gamification meets coaching & performance tracking
Ambition is built for structured sales coaching as much as it is for competition. Alongside leaderboards and scorecards, it allows managers to create automated coaching workflows, providing feedback and tracking skill development over time.
Key features
✔ Gamified scorecards – Tracks individual and team performance through structured rankings
✔ Automated coaching plans – Helps managers implement structured skill development workflows
✔ Performance analytics – Identifies trends in sales behavior and engagement
✔ Integrated sales competitions – Uses real-time data to facilitate interactive contests
✔ CRM synchronization – Pulls in real-time metrics from Salesforce, HubSpot, and other platforms
What users love
✔ Celebration songs for rep achievements keep energy high
✔ Strong visualization of sales data for tracking performance
✔ Excellent customer support with ongoing feature updates
Heads up
⚠️ Needs careful calibration to track meaningful sales activities
⚠️ Some find the interface overwhelming with too many options
Case Study: Zoom standardized sales coaching with Ambition
As Zoom evolved beyond video conferencing, they needed to train their growing sales teams on selling a diversified product portfolio. Their challenge was implementing consistent coaching across a rapidly expanding organization while reinforcing their "Zoom Way of Selling" methodology.
The challenge
- Scaling consistent coaching across a growing sales organization
- Enabling peer-to-peer and team-wide training for new products
- Creating visibility for executives into coaching effectiveness
The solution
Zoom implemented Ambition’s structured coaching templates, allowing managers to follow a strategic playbook for sales training. With tracked coaching conversations and action plans, sales teams had a structured development process that was measurable and repeatable.
The results
- Increased sales of differentiated products beyond video solutions
- Higher adoption of recurring, structured 1:1 coaching sessions
- Improved visibility for leadership into coaching activity and effectiveness
📖 Find the full case study: Zoom + Ambition
6. Hoopla (by Raydiant) – TV style sales gamification for high-energy teams
Hoopla (now a part of the Raydiant product suite) brings the energy of live sports broadcasts to sales teams by displaying real-time leaderboards and achievements on office screens. It automates contests, recognizes top performers, and keeps motivation high with dynamic, interactive visuals.
Key features
✔ Automated leaderboard displays – Streams live rankings and sales contests on office TVs
✔ Custom competition builder – Design team-based or individual sales challenges with real-time updates
✔ Real-time achievement alerts – Broadcasts closed deals, milestones, and top performers
✔ Integrates with CRMs – Syncs with Salesforce, HubSpot, and other major CRMs
What users love
✔ Boosts morale and competition with real-time performance updates
✔ Easy to use with strong customer support
✔ Creates excitement across sales teams
Heads up
⚠️ Pricing per user may not work well for smaller teams
⚠️ Some users found notification customization to be limited
7. Everstage – gamified commission tracking & incentive management
Everstage gamifies sales commissions and incentives, allowing reps to track their earnings in real-time. It removes ambiguity from commission payouts and gives reps a clear understanding of their goals and progress.
Key features
✔ Live commission dashboards – Displays real-time earnings and upcoming payouts
✔ Goal-based incentives – Motivates reps by showing progress toward bonus targets
✔ Customizable performance rewards – Set up structured or ad-hoc incentives based on KPIs
✔ Seamless integration with CRMs and payroll software – Ensures accurate data flow
What users love
✔ Helps reps plan work better with clear revenue goals
✔ Easy-to-use interface with strong data visualization
✔ Real-time commission insights reduce payout confusion
Heads up
⚠️ Sync delays with Salesforce can occasionally cause data discrepancies
⚠️ The sheer number of available metrics can be overwhelming
Case Study: Monex improved commission accuracy & cut processing time by 70% with Everstage
Monex, a global payments company, needed to automate and simplify its commission tracking process. Managing complex commission structures manually was time-consuming and prone to errors, leading to inefficiencies in payouts and a lack of visibility for sales teams.
The challenge
- Manual commission tracking in spreadsheets led to errors and inefficiencies.
- The process took too much time, limiting revenue operations efficiency.
- Sales teams lacked real-time commission visibility, reducing motivation.
The solution
By implementing Everstage’s commission automation platform, Monex transformed its commission tracking process. The custom dashboards and real-time insights provided clarity on earnings, while automated commission calculations reduced manual work and errors. Sales reps could now see exactly where they stood and how to maximize their earnings.
The results
- 70% reduction in monthly commission processing time
- 100% payee engagement on Everstage’s platform
- Sales teams now track earnings daily, improving motivation and performance.
📖 Find the full case study: Monex + Everstage
8. Xoxoday Compass – automated incentive & reward distribution
Xoxoday helps sales teams automate rewards based on performance, making incentives more engaging and reducing administrative workload. It supports multi-currency payouts and integrates with sales tracking tools.
Key features
✔ Performance-based rewards – Automates incentives for hitting targets
✔ Multi-currency payouts – Works seamlessly for global sales teams
✔ Integrates with sales performance platforms – Syncs data for accurate rewards tracking
✔ Customizable reward options – Choose from gift cards, cash payouts, or experience-based rewards
What users love
✔ Easy to roll out rewards and discounts for employees
✔ Great for remote and hybrid teams to stay motivated
✔ Flexible reward redemption options
Heads up
⚠️ Some new users find the platform interface confusing at first
⚠️ Requires occasional manual intervention for coupon code issues
Case Study: Capgemini transformed its rewards & Recognition program with Xoxoday
Capgemini, a global leader in consulting and technology services, needed to streamline and scale its rewards program for employees, vendors, and clients. Managing multiple reward vendors led to inefficiencies, logistical challenges, and a lack of visibility into reward redemption and impact.
The challenge
- Procurement and logistics of vouchers were time-consuming.
- No centralized system to track and measure reward usage
- Manual reward distribution created inefficiencies and delays.
The solution
Capgemini implemented Xoxoday Compass to consolidate and automate their rewards system. The platform’s HRMS integration, digital rewards marketplace, and tracking dashboards allowed for seamless distribution and visibility into redemption data. With access to over 5,000 experiences, 1,000 gift cards, and 10,000 perks, Capgemini eliminated the need to manage multiple vendors manually.
The results
- Faster reward distribution through bulk uploads and e-vouchers
- Higher reward engagement across employees, vendors, and clients
- Better tracking & analytics using the rewards dashboard
📖 Find the full case study: Capgemini + Xoxoday
Fugo: display real-time sales data where it matters most
At Fugo, we already make it simple to securely display dashboards on digital signage through our TV dashboard solution. Whether it's sales performance metrics, KPI tracking, or live data updates, our platform ensures critical business insights are visible where they matter most - on the office & production floor.
But why stop at dashboards? By integrating gamification tools with digital signage, you can unlock a whole new level of engagement. Leaderboards, achievements, and live contests become shared experiences that motivate teams and keep the energy high.
✔ Broadcast real-time sales leaderboards to office screens
✔ Highlight top performers and milestones instantly
✔ Keep motivation high with dynamic, always-on updates
If your gamification strategy is stuck in spreadsheets and notifications, Fugo makes performance data visible and actionable. Book a call and let’s make sales workflows better for your team.
