Digital Signage Statistics in 2025 (Trends, Numbers, & More)

Maybe you’re curious how effective digital signage is, or maybe you’re actively trying to get buy in for your team. Or maybe you’re updating an old blog post and need new statistics. 😉

Either way, you’ve come to the right place.

We’ve rounded up the most recent digital signage statistics from 2025, including trends, news, projections, and more. We’ve also broken down these statistics into specific categories and topics so you can easily find the right info at a glance.

Let’s get started.

Market Growth & Size

1. The global digital signage market size is projected to reach $23.05 billion by 2025, growing at a CAGR of 10.2% from 2024 to 2029. [Source: MarketsandMarkets Digital Signage Market Report, 2021]

This isn’t surprising considering the sheer number of digital signage companies on the marketplace. We’ll also assume this number will be much higher than predicted when 2030 rolls around.

2. 60% of enterprises without digital signage plan to implement it within the next two years. [Source: Digital Signage Today Industry Survey, 2023]
3. The retail sector accounts for approximately 25% of all digital signage installations. [Source: Grand View Research Market Analysis, 2023]
4. The distribution of mobile screen resolutions used worldwide in 2023 was 360x800 for mobile devices, 1920x1080 for laptop devices, and 768x1024 for tablet devices. [Source: Statistica]
5. Digital out-of-home marketing (or DOOH) is projected to reach 5.9 billion Euros in 2030. [Source: Statistica]
6. Global digital out-of-home (DOOH) advertising market size value will reach $74 billion USD by 2032. [Source: Statistica]
7. Annual spending on outdoor digital signage advertising in Japan will reach 15.4 billion yen in 2025. [Source: Statistica]

Consumer Impact & Engagement

8. Digital displays capture 400% more views than static displays. [Source: Intel Retail Digital Signage ROI Study]
9. 68% of consumers say digital signage would influence their decision to buy advertised products. [Source: Nielsen Digital Signage Consumer Behavior Study]
10. The average dwell time for digital signage is 2.6 times longer than for static signage. [Source: Arbitron Digital Place-Based Video Study]
11. 76% of consumers have entered a store because digital signage caught their interest. [Source: FedEx Office Survey]
12. 84% of viewers feel that their wait times are 35% faster when given audio-visual menus or display ads on digital signage. [Source: LG]
13. 75% of students using digital signage in classrooms say it’s helpful or extremely helpful to their learning process. [Source: LG]
14. 77% of students say that digital signage improves engagement, focus, attention spans, and concentration. [Source: LG]
15. In-store brand awareness campaigns via digital signage can add 15,000 social media followers in 12 months or less. [Source: Fugo.ai]
16. 70% of Americans have seen a digital video display in the past month, and 52% have viewed one within the past week. [Source: Digital Signage]

Learn more about how big box retailers like Clean House use digital signage to get more eyes on their brand.

17. The proper use of digital signage can reduce customer issue ticket numbers by up to 15%. [Source: Fugo.ai]

With Pearl Lemon, Fugo delivered a solution that displayed BI analytics dashboards so customer service teams could deliver solutions both quickly and effectively.

ROI & Business Impact

18. Digital signage reduces perceived wait times at service points by up to 35%. [Source: Measurement & Control Journal Study]
19. Businesses report an average uplift in sales of 31.8% after implementing digital signage. [Source: Digital Signage Federation ROI Report]
20. 80% of retail brands that use digital signage record up to 33% increase in repeat customers. [Source: Retail Customer Experience Survey]
21. 52% of financial institutions say that having digital signage in their branches has led to increased sales. [Source: DBSI Digital Decade]
22. 62% of financial institutions increase sales by 11% to 30% with the use of digital signage. [Source: DBSI Digital Decade]
23. 10% of financial institutions increased their sales by 50% with the help of digital signage. [Source: DBSI Digital Decade]
24. Over 20% of restaurant operators experience a 5% sales lift after incorporating digital signage in their service sectors. [Source: Digital Signage Today]

Content & Technical Aspects

25. Dynamic content on digital signs has a recall rate of 83%. [Source: Digital Signage Today Consumer Study]
26. The average attention span for digital signage content is 8-10 seconds. [Source: DOOH Media Consumption Study]
27. Videos on digital signage have a 47% higher engagement rate than static images. [Source: SignStix Digital Content Analytics Report]
28. The most popular types of content on financial institution signage are:
    1. Branding (86%)
    2. Promotions (82%)
    3. Products & Services (77%)
    4. Community Involvement (53%)
    5. Rates (49%)
    6. Financial Education (43%)
    7. Financial Safety Tips (41%)
    8. Branch Information (35%)
    9. Success Stories (15%)
    10. Local Business Spotlights (12%)

[Source: DBSI Digital Decade]

29. 70% of the US digital signage touch market is now managed by TSI Touch. [Source: Sixteen:Nine]
30. MicroLED display shipments will only be ~0.9% of the overall digital display market by 2031. [Source: Sixteen:Nine]

Industry-Specific Impacts

31. Healthcare facilities with digital signage report a 21% decrease in perceived wait times. [Source: Healthcare Digital Signage Impact Study]
32. 40% of educational institutions say that digital signage is important for the future. [Source: LG]
33. 96% of college students notice and appreciate digital signage. [Source: LG]
34. Quick-service restaurants report a 15% increase in upselling and cross-selling opportunities after implementing menu board digital signage. [Source: QSR Magazine Industry Report]
35. 44% of retailers and retail media networks in Europe say they offer digital in-store signage to customers. [Source: Statistica]
36. 92% of financial institutions have invested in digital signage. [Source: DBSI Digital Decade]
37. Nearly all retail businesses (or 94%) have adopted digital signage technologies. [Source: Nationwide Marketing Group]
38. Hospitals using digital signage have reported a 20% increase in patient satisfaction scores. [Source: Screencloud]
39. Educational institutions using digital signage have seen a 30% improvement in student engagement. [Source: Screencloud]
40. Companies using digital signage for internal communication have reported a 25% increase in employee engagement. [Source: Screencloud]

Implementation & Management

41. 95% of digital signage users rate ease of updating content as the top benefit. [Source: Digital Signage Technology Survey]
42. The average ROI period for digital signage implementation is 9-18 months. [Source: Digital Signage Business Impact Study]
43. Energy-efficient digital signage solutions can reduce power consumption by up to 40% compared to traditional signage. [Source: Electronics For You]
44. Switching digital signage screens off during non-peak hours can save as much as 40% of total energy costs associated with displays. [Source: LG]
45. Since 2004, the cost of deploying and maintaining a hundred-node digital signage network has decreased by more than 50%. [Source: Digital Signage Today].
46. On average, companies spend 10-20% of the initial installation cost on annual maintenance and software updates for digital signage systems. [Source: Digital Signage Today]
47. 75% of companies report that it takes 1 to 3 months to fully implement a digital signage solution, depending on complexity and hardware requirements. [Source: Digital Signage Today]
48. 60% of companies experience unplanned downtime in digital signage due to technical issues, and many report that network connectivity is the top cause. [Source: AVIXA]
49. Digital signage displays typically last between 30,000 to 50,000 hours, which translates to about 4-6 years of continuous use before requiring replacement. [Source: Digital Signage Today]
50. 70% of businesses with digital signage solutions perform software updates at least twice a year, ensuring compatibility and functionality with the latest features and security patches. [Source: AVIXA]

Notable Events of 2025

Apart from the numbers we’re seeing this year, there are a whole lot of trends worth paying attention to as well.

Here are a few trending topics in digital signage you should know:

• Injected inks become an even more viable alternative to e-paper displays. [Source: Sixteen:Nine]

That’s not to say e-paper’s not hitting the big leagues. Plus, injected ink technology is still in its early days. But reflective microfluidic displays have the potential to offer zero watt pollution while displaying high-quality digital signage even in places without an internet connection.

• ISE 2025 hits record attendance, hosting 85,351 unique visitors, 185,700 total visits, and 110,540 registrations (compared to 73,891 unique visitors, 172,627 total visits, and 95,396 registrations in 2024). [Source: Sixteen:Nine]

Our current sources say that ISE 2026 may already be close to fully booked. Either way, we hope to see you at our booth next year!

• The Raspberry Pi 5 has finally sold 1.1 million units since its introduction in October 2023. [Source: The CFO]

We’re proud to have been one of the first digital signage software fully supported on the RPi5.

• Fugo announces its first AI-powered digital signage player. [Source: Fugo]

Our first AI-powered signage player, plus a 30-second setup time for industries of all kinds.

So what’s on the docket for 2026?

That’s a bit of a loaded question. And if we’re being honest, we don’t really know yet.

But we can say that signage is only going to get more top of mind, whether you’re running a frontline team or a fast food chain.

No matter what’s on the horizon, we’re excited to be here for it all — the good, the bad, and the awkward/cringe trends in between.

And if you’re wondering how Fugo fits into the future of digital signage…

You can sign up today for a 14-day free trial. 😉