Big impact marketing for small teams
For small businesses, marketing can feel like a juggling act. When your team is lean, every task - from creating visuals to deploying promotions - takes precious time and energy. That’s where digital signage comes in.
Digital signage helps small teams punch above their weight by providing a dynamic, efficient way to connect with customers. And when paired with integrations like Canto for digital asset management, it becomes even easier to create impactful, on-brand campaigns.
If you’re a small team looking to simplify your marketing workflow and deliver big results, this guide is for you.
Why digital signage can be manageable for small teams
Digital signage is more than just a screen on the wall - it’s a versatile tool that helps you save time, reduce effort, and focus on what matters most: your customers. Here’s why it’s a game-changer for small teams:
- Easy updates: No more printing posters or scrambling to replace outdated materials. Digital signage lets you update content instantly from wherever you are.
- Scalability: Start with one screen and expand as your business grows.
- Professional presentation: Even without a dedicated design team, digital signage tools make it easy to create polished, engaging visuals.
- Cost efficiency: A one-time investment in hardware and software reduces recurring costs like printing and shipping.
Streamlining content creation with Canto and Fugo
Managing marketing assets can be a pain point for small teams, especially when files are scattered across multiple platforms. Integrating a digital asset management (DAM) platform like Canto with Fugo’s digital signage software eliminates these headaches.
Here’s how this pairing simplifies your workflow:
- Centralized media library: Canto organizes all your marketing assets—logos, images, videos—in one place. No more wasting time searching for files.
- Seamless content deployment: With Fugo, you can pull assets directly from Canto and publish them to your digital displays in minutes.
- Consistency across locations: Ensure every screen displays updated, on-brand content without manual intervention.
- Quick adjustments: Whether you need to tweak a promotion or replace outdated visuals, changes sync instantly across all your screens.
Marketing strategies small teams can try with digital signage
Digital signage isn’t just for big-budget campaigns. Small teams can use it to maximize their marketing impact in creative ways:
Highlight daily or seasonal specials
Feature discounts, menu changes, or limited-time offers prominently on your screens. Use Canto to organize seasonal visuals and deploy them easily with Fugo.
Educate your customers
Share product features, tutorials, or behind-the-scenes content to build trust and engagement. For example, a bakery could display videos on how its sourdough is made.
Promote social proof
Use digital signage to showcase customer reviews, testimonials, or social media shout-outs. You can integrate your content with tools like Walls.io for live social feeds.
Upsell at the point of purchase
Place screens near checkout areas to feature complementary products or services, increasing the likelihood of add-on sales.
Adapt to trends quickly
With digital signage, small teams can respond to trends in real time, keeping their marketing fresh and relevant.
Case study: Black Rifle Coffee digitizes its in store marketing
Black Rifle Coffee, a coffee brand that has expanded into retail locations, partnered with Creative Realities to upgrade their in-store digital signage. Using digital signage software, Black Rifle Coffee revamped their screens to feature dynamic content like promotions and video creative.
Integrating this with POS systems allowed for automated updates, saving time and boosting efficiency. This approach not only ensured consistency across their stores but also enhanced customer experience with visually engaging, up-to-date displays.
Small businesses can take note: this is the power of leveraging digital signage to create a seamless in-store environment.
Making digital signage work for your business
For small teams, the key to effective in-store marketing is working smarter, not harder. Digital signage paired with tools like Canto and Fugo offers a streamlined solution that saves time and amplifies your marketing efforts.
When you have easy access to your assets and the ability to deploy them instantly, your team can focus on creativity and strategy rather than logistics.
Ready to simplify your marketing? Try Fugo and Canto to see how they can help your small team achieve bigger results.
