Add QR codes to digital signage
QR codes transform passive viewing into active engagement. Retailers drive customers to online catalogs, restaurants connect diners to nutritional information, and event venues guide attendees to registration forms. Implementation requires just seconds - paste your destination URL, adjust size for viewing distance, and position within your layout. The code automatically refreshes when you update the destination link, ensuring information stays current. Unlike printed QR codes that quickly become obsolete, digital versions can be updated instantly to reflect changing promotions, information, or destinations.
Publisher
Fugo
Available on
All plans
Compatibility
All players
Version
1
Updated
March 20, 2025
Key features
Size and placement control
Position and scale your QR code anywhere within your content layout, making it prominent for quick access or subtle for more design-focused displays.
Brand compatibility
Maintain visual consistency by adjusting QR code contrast against your existing content backgrounds for optimal scannability without compromising design.
Dynamic link generation
Create custom QR codes that instantly connect viewers to any online destination—websites, forms, social media, online menus, or contact information—without manual scanning setup.
FAQ
How large should my QR code be for viewers to scan it successfully?
Size depends on scanning distance. Follow the 10:1 ratio rule—the code should measure at least 1/10th the distance from which people will scan it. For screens viewed from 2 meters away, make your QR code at least 20 centimeters wide. Testing with various devices before deployment ensures everyone can successfully interact with your code regardless of their smartphone model or scanning app.
Can QR codes work effectively in multi-zone screen layouts?
Yes. Many organizations successfully incorporate QR codes as elements within comprehensive layouts. Restaurants place them alongside menu items for nutritional information, retailers position them next to product displays for instant access to reviews, and corporate offices include them with announcements for registration links. The key is ensuring sufficient contrast and size to maintain scannability regardless of surrounding content.
What types of destinations work best with QR codes on digital signage?
The most effective implementations direct viewers to immediately valuable resources. High-performing examples include special offer landing pages, digital download access, feedback forms, loyalty program enrollment, and contactless payment options. The most successful deployments provide clear context beside the code explaining the specific benefit of scanning, rather than generic "scan here" messaging.
Are there visibility requirements for QR codes to be readable?
Contrast is critical. The scanning elements must be significantly darker than the background, whether using black on white or other color combinations. When incorporating codes into colored backgrounds, test scannability across multiple devices before deployment. Additionally, avoid placing codes where glare from lighting might interfere with scanning, and ensure they appear on screen long enough (15-30 seconds) for viewers to notice and complete the scanning action.
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